My Qualifications
BA Health and Social Sciences & BA Hons Psychology (Cum Laude)
I understand what drives human behaviour, what motivates us to act, and how to leverage base emotions to get what I want – and what I want is your business doing a roaring trade.
The Copy Posse Launch Pad Season 5 (Class of 2024)
Over eight weeks in Alex Cattoni’s live Launch Pad, I dug into every stage of a full sales funnel - from deep audience research to sales pages that resonate, targeted ads and thoughtful email sequences. Now I can map out your entire funnel and craft values-led copy that feels genuine and naturally guides people to take action.
The STORM Marketing Course
This intensive program focused on strategic messaging, funnel mapping and ethical persuasion. It gave me a clear, practical framework I now use to help clients turn big ideas into smart, results-driven marketing.
StoryBrand Workshop
Posse Eye Challenge
This challenge focused on brand voice development - how to spot it, shape it and stay consistent across platforms. It sharpened the way I adapt messaging to sound unmistakably like you.
Own the Inbox Challenge
This email strategy challenge covered how to write emails that engage, nurture and convert, without sounding salesy or generic. It reinforced my approach to writing emails that feel personal, purposeful and actually get read.
Copy Posse Challenges
I'm trained in Donald Miller’s framework for clarifying brand messaging - positioning the customer as the hero and the business as the guide. It’s a simple, proven approach built around what your audience actually cares about. I use it to help clients simplify their message and make it instantly relatable.
Write Yourself Rich
I completed Chris Orzechowski’s Write Yourself Rich Program - a live, eight-week email marketing deep dive focused on building a profitable email-first business. From list growth and subject‑line mastery to automations and high-converting daily sends, it equipped me to help clients consistently monetize their inboxes.